Purely For Profit

Until it can make money no more, BEAT IT TO DEATH .

When someone does whatever it takes to milk something for every cent possible. In real life, this is when the creators force their franchise to earn them as much money it can through revenue, merchandise, and extra installations. This may be aided by reboots, sequels, and prequels that are doomed to be chewed up by the fans. In fiction, somebody who's Beating Every Dime Out Of It might be the head of a soulless, money-hungry corporation that pushes out low-quality, high-quantity content all for the sake of maximizing on profits.

Money, being the extremely desirable resource it is, can drive some people to do things they never would otherwise. Like the case with fame, it has the power to warp a close friend to a savage monster once they get their taste of it. A person running an underground or mildly unsuccessful business may be willing to sacrifice the respect of their customers if it meant pulling in stronger sales. This isolates their regulars and might leave them to search for other locations. More sinister plays of Purely For Profit can see someone turning to crime as a means of earning money. This is an especially painful blow if they were once virtuous and friendly.