The Twist Villain

The twist, it hurts so much!

The real villain of the media you "didn't" expect to be as such. When they're introduced to the plot, the Twist Villain is perceived to be on the Good Guys' side, but then around the end, The Truth Comes Out. Usually, this gets annoying to the Audience and could have them giving the media some negative reception for using this overplayed role. The Twist Villain will need some high intelligence to be able to play The Two Face Game for so long, even tricking the Audience into believing that they're really good. Sometimes, however, their rouse doesn't reach everyone and can be sniffed out by the Smart One. As the Smart One tries to warn everybody else that who they think is good isn't actually good, they'll be taken for the Lunatic who's "too suspicious of somebody who doesn't deserve to be suspected to be evil". The Smart One can get to the point of annoying their friends with their correct presumptions of the Twist Villain not being good and can trigger a Factitious Friend Break-Up (which triggers a Sad Montage in turn) to be played. In the end, of course, the Smart One is always proven right as The Truth Comes Out and the Twist Villain is revealed to everyone.