Dramatic Slow Motion

Remember kids: if you slow anything down, it makes it cool.

This is when Slow Motion wants to be dramatic and show every little thing that's happening in what's actually a very short time span in detail. It's not really used seriously, especially in American commercials where Dramatic Slow Motion is exclusively used as a gag for Overly-Dramatic Moments. Another way to comically fake-out using Dramatic Slow Motion is apply it to a scene where somebody is jumping over an obstacle of some sort, then resume regular speed when they fall into the obstacle to show that all of that dramatic build-up was for nothing.

This can be paired up with Latin Singing or silence for true drama. Added drama points if the camera cuts to other characters' faces and their reaction to whatever is being Dramatically Slow Motioned.