Three. Little. Words.

''Franchise. Fiction. UnTrash.''

Using three words separated by a period for each word is one of the most widespread marketing tactics. That's why it sort of sucks to never see this die any day soon. Why this is so tiresome is because, in addition to being used ad nauseum, it's supposed to be thought of not as such. Instead of using a real motto, the advertisers decide to go with the much more used alternative: throwing three words together that aren't related to each other, but are to what the company or organization is about. For example, a science company's Three. Little. Words. pseudo-motto can be "Educate. Explore. Discover." because that group educates the public with their discoveries found from their exploration in the science world.

Three. Little. Words. does not apply to a person's broken speech ("We had three days to get it done. Three. Goddamn. Days.") or similar patters of text ("Oh. My. God.").