Victory Is Evil

''You hear that? EEEEEEEEVIIIIIIIIIIL!''

When winning something, such as competition of some nature, is "morally wrong". It could be that if Guy wins a wrestling championship he's entered in, it will take him away from his girlfriend Ava so then he can compete around the nation. Obviously, Ava wants Guy to stay home with her so she won't be lonely and boyfriend-free all the time.