Product Placement

I'll shove my Pepsi so far up your Honda you'll be screaming "Verison" till the Doritos come home.

Product Placement is when a popular real-life brand of something is inserted awkwardly and somewhat unnecessarily into media with the providing company's permission. This can happen anywhere: movies, TV shows, video games, even books. They're something like a mix between micro-advertisements and filler for fitting fictional brands. An example of Product Placement is instead of having some made-up brand of soda, a Pepsi can would be in its place.