Product Placement

I'll shove my Pepsi so far up your Honda you'll be screaming "Verison" till the Doritos come home.

When a popular real-life brand of a product such as a snack or phone service provider is inserted into a franchise with the providing company's permission. This can happen in any sphere of fiction: movies, TV shows, video games, even books. Product Placement is like a mix between micro-advertisements and filler for fitting fictional brands. An example of Product Placement is instead of having some made-up brand of soda be what a character drinks, a can of Pepsi would be in its place. This especially applies to live-action Realistic Worlds or franchises that often parody real life entities (celebrities, events, drama...).