The Rat Bastard

Eeeeviiiiil.

The one everyone around him loathes and who feasts on that spite for him. As to be expected, the Rat Bastard commits his heinous acts intentionally — he does this because he wants to Watch It All Burn or he wants to be forever remembered for his infamy. The Rat Bastard is similar to the Villain but isn't always the main antagonist. If the Villain enjoys making people suffer and derives joy from it, then they're a Rat Bastard.

Sometimes, the Rat Bastard might get his comeuppance by having one of his schemes screw up and backfire horribly, damaging his wealth (as he's almost always rich) or business (as he's commonly an owner of at least one company). If things really go south for him, the Bastard might have some things get physically damaged, like having his home get burned to the ground.

The Rat Bastard might be the CEO of one of Satan's Businesses just to show how evil corporate companies are. His employees will hate him, his little army of yes-men will be too scared to do anything else other than support him, and he's a being of Pure Evil who will do anything to get ahead in the marketing world.